Length: 50 Minutes
Title: Prospecting for New Business- “Misuses” and “Must Does”
Not truly clear on “how” and “why” customers buy in today’s marketplace
Working too many accounts…why less is more
The six-touch system that converts a cold call into a warm relationship
Hiding behind emails
Scheduling your time for prospecting success
FEAR! Face, it. Control, it. Own, it.
Length: 50 Minutes
Title: Think Different. Sound Different. SELL Different!
Creating the “emotional interrupt”
360o diagnostic of customer wants, fears and needs
Voice Messages that create curiosity and credibility
Emails that are Opened, Read and Acted Upon (Special post session training Webinar)
The Hive – Collectively Building A Stronger Meeting and Event Industry
A full day conference of industry innovations that will enhance your event career, inspire your personal growth and OPEN your mind to the infinite possibilities to create a buzz in our industry. 5 Associations will contribute to the day’s content for ALL attendees to build their own day of education.
Thursday, September 28, 2017
7:30am – 6:00pm
15010 NE 36th Street, Bldg 92,
Redmond, WA 98052
Bob Anderson, President
Star Performance, Inc.
Bob is a business coach, a results driven trainer and a new business development consultant to the hospitality industry and has been in business for over 25 years.
His unique approach to sales training through his Building the Sales Pipeline, Building the Culture of Service and Point of Contact Reservations Selling systems are producing huge up-side results for his many customers.
A featured speaker whose entertaining and upbeat presentation style has earned him rave reviews by many hospitality organizations, Bob develops and implements all training programs for Star Performance, Inc.
Bob was awarded the honor of being selected as one of the Top 25 Extraordinary Minds in Hospitality Sales, Marketing and Revenue Management by HSMAI in 2015.
Bob has been married for 32 years and has three wonderful children. When not conducting training seminars and webinars, he likes to read, work out and play hockey.
Microsoft Visitors Center
15010 Northeast 36th Street, Building 92, Redmond, WA 98052, United States
SCHEDULE OF EVENTS
Registration, Networking and a Continental Breakfast
Keynotes, Lunch and Breakout Sessions
Reception in the Microsoft Learning Center - Light Bites & Beverages
* Schedule is tentative.
** Additional fee to attend reception, space is limited
7:30 AM – 8:30 AM*
8:30 AM – 4:00 PM*
4:00 PM – 6:00 PM**
Emerging Sales Professionals Association (ESPA), a Washington State Non-Profit Corporation provides professional development training for sales staff of all skill levels and years of experience in publicly owned convention and meeting venues with a focus on training the next generation of sales leaders. ESPA is endorsed by the International Association of Venue Managers (IAVM) and by Convention Sales Professionals (CSPI) and is a CMP Preferred Provider. ESPA members include public convention and meeting venues in Oregon, Washington, and British Columbia.